Janine Marin - communications expert
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An entrepreneur’s must-have social media tools to save you time & money

Personal branding has fast become one of the most discussed topics in business, driven in part by the rise in social media, but in particular by the rise in professional networks like LinkedIn. Suddenly everyone has a platform on which to build their own reputations and virtually network with other industry professionals. It is clear […] Read More

Storytelling: A Powerful Tool for Government janine Marin

Storytelling in Government: how to do it well Our minds are constantly bombarded by digital noise: the 24-hour news cycle, politics and pundits, Netflix, advertisements, apps and social media. In fact, the average person looks at his or her phone 50 times every day. How can an organisation break through this distracting noise to convey […] Read More

How strong is your social media policy?

How to develop a strong government social media policy Savvy government organisations understand the importance of social media in driving citizen participation, developing brand awareness and improving your services and the constituent service experience (and these are just a few benefits). With more than 2 billion Facebook users, 600 million Instagram users, 467 million LinkedIn […] Read More

Social media in government: the problem with social media 'ownership' In the past six months, my social media in government training has ramped up and I’ve met so many wonderful people who, at the beginning of the training felt confused, deflated and even scared of social media and then walk out feeling confident, empowered and […] Read More

Social media in government: the problem “Budget” - this is the holy grail in government. I know, because I’ve worked in government and still do as a social media trainer for government departments. There’s such a need - and urgency - for government to connect with their constituents and social media is their vehicle of […] Read More

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How to set goals properly I'm a goal setter - I've set goals all my life. I can't remember when I started setting goals but what I do remember is that I would write my goals on paper and stick them on my wall. Since 2008 I would write goals every year and I would […] Read More

Imagine it's 31 December, 2018 - what would your career look like? Would it be the same as it was in 2017? More importantly, do you want it to be? Working in marketing and communications AND being female is tough. You have to deal with: Lack of time and resource to learn the latest marketing […] Read More

Communication-hacks-janine-marin-how-to-say-no

Communication hacks series: how to say no and why you need to do it Imagine you’re working on a major project. It’s already past 6pm and your family are expecting you for dinner, but the deadline is tomorrow and you know you have a full day of meetings ahead. Just as she’s leaving, your boss […] Read More

linkedin-profile-writing-janine-marin

Until recently, recruiters made decisions solely based on your résumé. Today, it’s not quite so simple. With social media being such an integral part of our lives, potential employers are just a click away from learning all about you. If they’re not impressed by what they find online, your résumé – and chances of an […] Read More

communicate out of a meeting

Communication strategies to professionally get out of meetings Meetings – I’m yet to find someone who gets overwhelmed with joy at the mention of them. Considering meetings are costing us as much as 31 lost hours of productivity every month, you can understand the need for my sarcasm. On average, Australian workers spend 16% of […] Read More

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