Five common social media mistakes small businesses make If you own a business (or aspire to) no doubt social media is in your marketing mix. Did you know that close to 50% of small businesses in Australia have a social media presence? It’s clear that in Australia – and more than likely globally, too – […] Read more
Want to write better headlines? This is my go-to tool to ensure i’ve got a kick-arse headline. Coschedule’s free headline analyzer does a lot more than you think! The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Titles […] Read more
Our guide to social media strategy success for the public sector Why a fresh approach can increase success Social media is becoming increasingly well-used across the public sector for everything from public notices to community announcements to event updates and reminders. When used well, social media can be one of the most efficient and effective […] Read more
Market your business for less Small business often means small marketing budgets, but that doesn’t have to equate to small results. With the right investments in a few key areas, you could be reaping the rewards with customers finding you. Reach more clients while on a budget Here are six low-cost marketing ideas to help your small […] Read more
Women in Business spotlight Mia Klitsas is the Co-founder of Moxie products, which is a full suite of women’s feminine hygiene products (tampons, pads, liners and more recently, an Australian Certified Organic tampon range). She also helped champion the launch of an initiative called ‘Pads for Pads’, where a portion of the profits generated by the sale of […] Read more
There’s a lot of contention surrounding councils after it was announced 19 councils across Sydney and NSW are merging. Is this a good idea? Who knows, but what I do know is that rebranding one brand is a delicate operation, let alone merging two or more distinct brands into one. So, how do merging councils […] Read more
Running a business isn’t easy, but there’s a sea of tools floating around the internet that will alleviate the stress and give you more time. Oh, and did I mention that these kick-arse tool are free? Yep, they’re as free as the air we breath and I’ve used each and every one to run my […] Read more
Job interviews are about as fun as extracting wisdom teeth – it’s painful but it’s got to be done. What I find to be the worst part of the interview process, though, is not the nerves or thinking ‘what the hell are they going to ask?’ It’s the waiting game… you know, that (dreaded) time […] Read more
“sh*t!” That’s the first thought of many people upon hearing that our favourite visual social media platform is switching from real-time newsfeed to one manipulated by an algorithm. Instagram teased the roll out of their algorithm on their blog earlier this month and today it officially launched to all users. So, how will it work? Like it’s […] Read more
LinkedIn is the biggest social media website for professionals, boasting 400 million members in 200 countries. The news that Microsoft purchased LinkedIn for $26.2 billion – the largest acquisition in Microsoft’s history – has sparked a lot of curiosity about how Microsoft will shape the future of LinkedIn. According to the official statement: Microsoft will […] Read more
