With email use growing it’s crucial to safeguard your personal brand by avoiding these common email etiquette mistakes. In a report by global computer and telecommunications research company The Radicati Group, found that in 2015 the number of business emails sent and received per user per day totals 122 emails per day. This figure continues […] Read more
There’s a lot of contention surrounding councils after it was announced 19 councils across Sydney and NSW are merging. Is this a good idea? Who knows, but what I do know is that rebranding one brand is a delicate operation, let alone merging two or more distinct brands into one. So, how do merging councils […] Read more
Last month I flew across the other side of the world from Australia to America to attend two social media conferences, meet new people and find the best burger in California. Thankfully, I conquered all three tasks in three weeks! My first stop was the Government Social Media Conference (#GSMCON2016) in Reno, Nevada. As a specialist helping government […] Read more
Gaining quality press coverage on a budget sounds like a myth, right? Wrong! I’m delighted to have entrepreneur and PR guru Alison Podworski share her myth-busting tips on how you can score quality press coverage without spending a cent! Before we start, though, let me tell you more about this amazing woman: Alison Podworski is the President and […] Read more
I ran a poll recently asking what would be the number one factor to make you quit your job. By far ‘A toxic boss’ was the most popular answer. Am I surprised? No way. I’ve personally experienced the effects of working with a toxic boss and I vividly remember the ongoing stress and feelings of […] Read more
Job interviews are your best opportunity to ask the curly questions… Often when you’re at a job interview, the focus is on you selling yourself and your skills for the position. In the majority of cases, you leave the job interview thinking of the many questions you didn’t ask OR regretting the questions you did. […] Read more
“I’ve got this new business but I’m disheartened – there are so many businesses out there; how do I get my business seen?” This is a common gripe many new business owners worry about, so firstly you’re not alone! Secondly, I want you to stop concerning yourself with what everyone else is doing because that’s actually […] Read more
“You look butch; dress more feminine to make yourself more approachable.” This was advice I received from a mentor – who was a woman – during my time in a corporate job. She was intelligent, charming and…feminine. She took me under her wings and offered valuable advice that I still impart to others to this […] Read more
Marina Go is GM of Hearst-Bauer, publisher of Harper’s Bazaar, ELLE and Cosmopolitan. She is also chair of the Wests Tigers, a director of Odyssey House McGrath Foundation and a member of the advisory boards of the Walkley Foundation, The Remarkables Group and Women’s Agenda. She has an MBA from The AGSM and is a member of […] Read more
Whether you’re writing emails to your boss or crafting newsletters to your clients, correct spelling and grammar are crucial to not only getting your message across clearly but also strengthening your personal or business brand. I’ve created a list of the common spelling mistakes I’ve seen lately – there are the usual suspects in there […] Read more
