Transform Government Change with Strategic Communication
The key to successful change in government
After 17 years’ experience in government, I know first-hand that change is inevitable in government. New policies, advancing technology, restructuring, and evolving public needs demand adaptability. But without a clear communication strategy, even the best initiatives can face resistance, confusion, or disengagement.
At Janine Marin Communications, we specialise in change communications consulting that helps government leaders like you navigate transformation smoothly, engage stakeholders effectively, and build public trust.
What does change communications look like in government?
Unlike general communications, which focuses on broad messaging and information sharing, change communications is a strategic approach to guiding individuals and organisations through transitions. It ensures that all stakeholders—employees, leadership, policymakers, and the public—understand, accept, and adopt change successfully.
What are the key differences between general and change communications in government?
| Feature | General Communications | Change Communications |
|---|---|---|
| Purpose | Share information, build relationships, promote transparency | Guide people through change, reduce resistance, foster acceptance |
| Focus | Day-to-day updates, public engagement, internal/external messaging | Transition periods, policy shifts, restructuring, new initiatives/technology |
| Audience | General public, employees, stakeholders, media | Those affected by change (employees, leadership, policymakers, public) |
| Messaging Style | Informational, promotional, or engaging | Clear, empathetic, proactive, addressing concerns |
| Challenges Addressed | General awareness, reputation management, public trust | General awareness, reputation management, public trust |
| Tactics Used | Press releases, newsletters, reports, media campaigns | Change roadmaps, town halls, stakeholder engagement, leadership messaging |
Our Services
We provide customised change communications strategies to help government agencies implement initiatives with clarity and confidence.
A tailored roadmap to align your messaging with your agency’s mission and ensure seamless transitions.
✔ Stakeholder Engagement & Messaging
We craft strategic messages that build trust and foster collaboration among employees, policymakers, and the public.
✔ Crisis & Risk Communication
Proactive strategies to manage sensitive changes, reduce backlash, and maintain credibility.
✔ Leadership & Employee Communications
From executive speeches to internal updates, we help leaders drive change with clarity and confidence.
✔ Public Awareness & Outreach
Engaging campaigns to inform, educate, and inspire action on government initiatives.
