Janine Marin - communications expert

Google plans to punish those websites that aren’t mobile friendly

image showing mobile devices and websites that are and are not mobile friendly

A warning to small business owners: if your website isn’t mobile friendly, your ranking position could be at the bottom of the list in Google search results.

Google announced that mobile-friendly sites will be favoured in mobile search results from April 21 to improve the user experience. This makes sense considering Australians spend close to two hours a day on the internet using their mobile phone and consumers globally spend more time surfing the net on smartphones than on computers.

So, how do you know if your site will be penalised?

Google defines mobile-friendly sites as those with text which is readable without zooming, content loads quickly, links are placed far apart so they can be tapped accurately and has software compatible on mobile devices.

Check your website on your phone and if your website appears in miniature and you have to pinch the screen to zoom in to view the text, your site’s mobile search results will likely suffer post April 21.

To help those affected Google has provided a free mobile-friendly test tool and a step-by-step guide.

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