Social Media in Government Strategy Masterclass: February 18, 2019
The Leaders’ Report – the first comprehensive global review into how government communication leaders and practitioners are working now – showed that nearly half of respondents say they lack an understanding of digital and social media.
Start 2019 on the right foot with a well-developed AND well-executed social media strategy for your organisation. If you’re stuck with developing a strategy, unsure what social media networks to focus on this year or need help with connecting social media ROI to business objectives then this session is for you.
A full-day training where you will:
- Learn the foundations of social media strategy including:
- Goal design
- brand archetypes
- audience personas
- content marketing
- metrics to measure in government and;
- social media governance essentials.
- Develop a blueprint social media strategy for your agency.
- Know how to ‘sell’ your strategy to your leadership team.
- Know how to keep your strategy compliant with social media law.
- Have the tools and knowledge to implement parts of the strategy at work the next day.
- A custom social media in government guide
- Social media strategy templates
- Digital resources
- Access to the social media in government Facebook group
- Special pricing to online courses
This session is a small class with limited spots to provide 1:1 time with each attendee.
When: 18 February, 2019, 9:30am-4:30pm
Where: Parramatta College
Level 1, 410 Church St (Ross St Entrance), North Parramatta
(free shuttle passes here from Parramatta station, also a 35 minute walk from the station)
Investment: $749 inc. GST
Workshop terms & conditions. Tax invoice will be sent in a separate email after ticket purchase.
Video: How to purchase your ticket
ABOUT YOUR TRAINER
As a speaker, consultant and trainer, Janine works with Government, businesses and executives to help them improve their social media, so they have a leading edge with communicating and connecting with their customers and stakeholders online.
Janine has worked with more than 15 government departments, is the lead social media trainer for Local Government NSW (LGNSW) and was invited to speak at the biggest social media in government conference in the USA (GSMCON).
Having worked for Fairfield City Council and NSW Department of Justice, Janine understands first-hand the challenges government departments face with social media.
Through her training and consulting, she hopes to empower government departments, so they can use social media to make a difference in their communities and innovate with purpose.
What some have said:
“Janine’s training is second to none. Her expertise and experience in the field was extremely valuable and meant that she was able to assist with problems I didn’t even realise I had. She is enthusiastic about all things social media and that comes across in her training. She goes above and beyond and has sparked a huge interest in social media across our Council that was lacking before.”
~ Taylor, Digital and Social Media Officer from Shellharbour City Council
“Janine ran a terrific session for us. Really hit the mark and I’ve come away with a lot if practical tips. Afterwards we put up one of our most successful posts if the year! 9000+ views.”~Angela, Bayside Council
“It was a great workshop with many takeaways that we can implement straight away. Highly recommend Janine’s workshops.”~ Sarah, Department of State Development, Manufacturing, Infrastructure and Planning
“Great training session that Janine conducted for Port Macquarie-Hastings Council. A good balance of strategy and practical tools and advice. Would highly recommend.”~Andy, PMH Council
“Janine’s course took a way some of my ‘social media phobia’ and gave me the confidence and tools to better choose those communication channels that will be most useful in engaging my target audience.”~Karen, North East waste