Janine Marin - communications expert

Should I have two different roles on my LinkedIn profile?

image showing signposts leading in different directions - this way, that way, and confused

I’m in a corporate job during the day, growing a small business after hours: should I have two different roles on my LinkedIn profile?

This golden nugget of a question has popped up a few times and so I thought to share my view on it as I’m in the same boat! LinkedIn is a powerful social media tool and if used strategically, it can generate not only leads for your business but also help you build valuable relationships that grow your social proof and equity. Considering LinkedIn surpassed Twitter in Australia for Unique Australian Visitors last month, it’s not surprising why many small business owners are expanding their online marketing beyond the three social-media-amigos: Facebook, Twitter and Instagram.

So, what do you do if you’re in a corporate job during the day and are a budding small business owner at night (during lunch breaks, on weekends, when there’s a spare minute!) and want to use LinkedIn to help build your personal brand AND that of your business? I say, include both your day job and your dream job on your profile because it increases your social proof.

If you’re concerned what colleagues or your boss of your day job may think if they find out, promote both of your ‘business hats’ strategically.

By this I mean, rather than stating a specific job title in your main headline, include a description of your skills, passion and expertise. I’ve done this on my profile and included my specific job positions further down my page.

Also, keep in mind that the majority of LinkedIn users notice the headline first and lightly skim further down your profile page as they go.

A marketing tip for your LinkedIn profile: when you decide to edit your main heading, LinkedIn kindly offers you suggestions of what other people are using in their headlines. Nifty, isn’t it?

screenshot of LinkedIn headlines sectionTo do this yourself:

  1. Log in to your LinkedIn and press the pencil icon against your name
  2. Write three skills you’re great at and/or industries you’re passionate about.
  3. You can click ‘show examples’ if you want LinkedIn to offer you suggestions on what to write
  4. Update your work experience with your corporate job and your own business. (Remember you control what others know about your business, so only tell them how much you’re confident with)
  5. Voila 🙂


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