Janine Marin - communications expert
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Social Media in Gov Club
Australia's first digital mentoring club for government

A new report into hiring trends reveals a growing demand for digital advertising and marketing skills. The report, 2017 Marketing Hiring Trends, says 44% of companies are planning to hire more marketers in 2017. The most in-demand expertise were digital advertising (27%), content creation and curation (23%) and content strategy (20%).

As social media is continually advancing, so too should your skills to match it. Honing your craft will not only open career doors but also give you the confidence to connect with your communities online in strategic and innovative ways – making you and your agency standout from the pack.

The Social Media in Gov Club offers specialist mentoring to communication and social media practitioners across all levels of government. The Club is founded on the belief that continuous professional development is crucial to succeed as a social media practitioner in government and beyond.

How it works


1:1 and group mentoring


Monthly meet-ups


Online courses & workshops


Templates, guides and plans


Industry expert speakers


Online community

There's a gap in digital literacy in government

The Leaders’ Report, a study of the future of government communication, found that government employees were under-skilled in areas such as social media, data analysis, audience segmentation and citizen engagement. They noted the communication structures have changed but the in-house skills have not.  ~ Leaders Report

Imagine going to work excited, confident and full ideas.

Imagine being the go-to for social media advice in your agency and beyond.

Imagine landing that leadership role you deserve to have.

Hone your craft and release endless possibilities.

More Options. No Obligations.

Pay as you go. No long term contracts. Cancel anytime.


Choose this if you're a social media practitioner in government and want to grow and maintain your expertise.

  • Access to the online library featuring:
    • Policy templates
    • Social media strategy guides
    • Content calendar templates
    • Sample strategies, policies and more
    • Recommended reading

(Valued at $2,000)

  • Kick-off 30min mentoring session (Valued at $500)
  • Invitations to Member-only events (Valued at $200)
  • Access to the Facebook group

Total Value $2,700

Investment: $364 per annum
(equates to $7/week)


Choose this if you're a social media practitioner in government and want more support implementing strategy, campaigns or projects, or if you want to grow your technical social media skills and connect with industry peers.

Includes everything in the Resource Support Membership plus:

  • Access to face-to-face quarterly bootcamps for intensive upskilling (Valued at $2,000)
  • 60 minute mentoring session per month with Janine or Industry mentor (Valued at $12,000)
  • Access to the Digital Honey online course hub with practical micro lessons (Valued at $5,000)
  • Linked In Course (Valued at $550)

Total Value $19,550

Investment: $390 month/year


Choose this if you are managing a team of social media/communication  practitioners and want 1:1 help with developing your team's strategic implementation and growing you agency's social media maturity. 

Includes everything in the Resource and Skill Development Memberships plus:

  • Bi-monthly 2-hour social media training or strategy workshops for up to 8 people ($12,000)
  • Fortnightly 30min mentoring sessions with Janine to develop our social projects, campaigns or content (Valued at $13,000)
  • Social media keynote presentation delivered by Janine for your agency ($5000)

Total Value $30,00

Investment: $1,250 per month/year

Sarah Torchin

city of Austin, USA

Thanks a bunch Janine! I have already started putting some stuff together for my execs from your session. I found it extremely helpful! And your Digital Honey Facebook page has become a resource of good information.

Clare Searson

Wollondilly Health Alliance


Thanks so much - we were blown away with how insightful and interactive it was. We learned a lot more than we expected!

What you can expect from being a Social Media in Gov Club member

Social media strategy

Access the tools, templates and latest knowledge to review and update your social media strategy. Why don't you sanity-check your strategy with your club colleagues?

Hands-on social media training

Are you the only one managing all the social media for your agency? You don't have time to waste, so get up-to-speed with our social media training. As a club member you will have access to our online workshops and courses covering basic to more advanced topics like analytics.  

Social media policy and your legal responsibilities

As a government employee, you have the added responsibility to ensure you do social by-the-book. With social media changing, so too does your legal responsibilities, which your policy must reflect. Don't fret -  as a Club member you will hear from legal advisors to take care of the 'what ifs' and 'can I', so you have the confidence to put the right foot forward.

Templates, latest tools & more

Club members have exclusive access to government policy and strategy templates, content plans, videos and more. Save time searching the net for the news you need to know and get it all from one central location.

Contact Janine for more information

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