Janine Marin - communications expert
Sign up for your free ebook

An entrepreneur’s must-have social media tools to save you time & money

Facebook is all about engaging content, so it’s fitting that it rolled out a new feature: cover videos! Cover videos are Facebook’s latest addition that allow brands to better tell their story. Facebook tested the feature with Netflix for their Narcos page earlier this year, and now have started to roll this feature out to pages globally.

Official Facebook Statement:

We recently started testing the ability on desktop to upload a video as the Page cover. Once a cover video has been created, video will render when people visit the Page.

By making cover video available, we want to help you create more engaging interaction and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent space: your Page cover.

The feature is still in early testing, but we expect to roll it out more widely soon. We appreciate your patience and support while we improve on this feature to bring cover video available to you soon.

How the Facebook video cover works

You can add a video cover in the same way you add a cover image. Facebook suggests that cover videos dimensions are 820 x 312 pixels, and be 20-90 seconds long (you can make it shorter, though). The video will then loop according to the duration… a bit like an Instagram boomerang video.

The video will automatically play when someone visits your page. By default the sound will be muted though there at the bottom right-corner there is a mute/unmute option.

This is a valuable tool to promote your events, live video promos and teasers to long-form videos. Just bear in mind that it might not be available to you – yet! Facebook did advise in a support forum that “since this feature is a slow roll-out feature, it may not be available for every person, Page or region. There is not a timeline for if or when this feature may be available to everyone.”

I have two pages and I only have it available on Digital Honey…now to choose the video!

Here are some great examples of public and private brands using Facebook cover videos:

Government pages:

Private brands:

Have you tried the Facebook cover video? If so, leave a link to it below.

0 comments

A few months back Facebook announced its Messenger app will allow businesses to connect with customers like never before, revolutionising customer service. Although this Messenger feature isn’t available to the general public yet, a new feature has been rolled out and Australian audiences are one of the first countries to trial it (finally, for once!).

The new Buy and Sell feature is being trialled to New Zealand and Australian audiences and along with the developments to Messenger, it appears Facebook is moving more and more towards an e-commerce destination.

I was quick to have a play.

Facebook's Buy & Sell

The “Buy & Sell” option appears in the left-hand navigation menu under “Saved”.

After clicking it, I’m taken to a page with the option to find items being sold near me or filter by category including a “popular around you” section and a place for “recent activity”.

buy-and-sell-facebook-2

I haven’t sold anything (yet) but if I had, my items would appear in the ‘my sales’ section.

Facebook's Buy & Sell

According to Facebook…

Buyers: Any transaction made through a Facebook Sale group is between you and the seller. Keep in mind Facebook doesn’t own or possess any items a seller lists, so if you have any questions about the things you’re buying in a Facebook Sale group, try contacting the seller.

Sellers: Please describe the items you’re selling clearly and make sure you’re following both our Statement of Rights and Responsibilities and Community Standards.

I’m interested to see how this feature will impact the e-commerce major league players like eBay, craigslist and Etsy. Do you think this feature is a game-changer?

Facebook/j9marin | IG: j9.marin

0 comments

Do Facebook Page Likes Matter?

I’m in the process of publishing my own Facebook page and the zero page likes appearing on the right-hand side is a reminder of the importance of attracting hundreds…thousands of Facebook likes to get noticed. Or is it that important?

tombstone with the words RIP Organic Reach 2004-2013No doubt if you’ve trawled the web for Facebook news in the last year you would have seen scary headlines hailing the end of organic reach and the death of Facebook pages for business. Dun dun duuuunnn!

However there is a method to Zuckerberg’s madness. Like food, it’s not the quantity but the quality that matters. On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on. Plus, it gets more complicated because page managers won’t know the exact number of friends or liked pages their followers – or potential followers  –  will have (think privacy reasons and sheer time to find this out!), so it’s futile to solely focus on increasing your page likes or focus on the lack of them.

I’m not saying Facebook likes aren’t important, on the contrary  –  quality likes are what you should be aiming for.

With Facebook’s EdgeRank algorithm it serves news that people want to see. So, rather than going to a restaurant and getting food you didn’t order, the waiter (Facebook) serves you food (news) you ordered (pages/content you Liked or interacted with).

This makes for a happy customer…and a happy restaurant (page) because more than likely you will be repeat business (future engagement with the page).

What you need to know

The key takeaway here is to focus on attracting relevant audience. The more relevant your audience, the greater cut-through you will achieve, and this applies to social media and your overall marketing efforts.

Sure Facebook is a pay to play model, but that doesn’t mean you can’t be strategic about it. Define your customer, become familiar with them and target ads accordingly. Like most things in the digital world it’s an agile approach  –  test and learn with different content and targeting filters.

I’m there with you, testing my own content with my relevant audience. You are not alone !

Until we meet at the same restaurant again ;0)

0 comments

Stay
in the know

Save time searching for the latest social media updates & industry news with the weekly newsletter

Thank you for subscribing.

Something went wrong.