Janine Marin - communications expert
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How Businesses Grow On Instagram

With the introduction of stories, live-streaming, newsfeed algorithm and business-specific profiles, it’s no surprise that Instagram has grown at its fastest ever rate, now with 600 million monthly active users worldwide. What’s more, this week Instagram announced it now has 8 million active business profiles, and a million monthly active advertisers. Considering it’s resembling Facebook’s competitive landscape more and more, how do you standout from the crowd?

How do you make your Instagram account content more effective?

Here are 3 tips – straight from the horse’s mouth – on what you need to do boost your Instagram presence.

  1. “The community rallies around passions” – “People come to Instagram to follow their passions, from travel and fashion to food, entertainment and everything in between.”  These passions, Instagram says, extend to businesses, with 80% of Instagrammers following a business on the platform. What is your organisation passionate about? Work that into your strategy and be consistent with it.
  2. “Simplicity Matters” – Video editing tools like Boomerang and Hyperlapse can help brands develop simple, effective content that stands out in the feed. Considering there were 5 million videos uploaded on Instagram in the first 24 hours and rising with live streaming and stories, this content format is a must in your strategy. Also, save time and repurpose content into different formats. For example, you can recycle a live-stream into a post or into a gif.
  3. “Visible Action” – Their key point is visuals (which is the heart and soul of the platform). Instagram highlights two small businesses – SpearmingLOVE and Appointed – for their use of visual elements to promote their products.

Future business tools coming to Instagram

Instagram mentioned recently that they’re “starting with more insights on stories, posts saved, and multi-post images so businesses can continue to gain perspective on their followers”. They will also include Shopping Tags data, which will enable ‘click to buy’ for brands.

 

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“sh*t!” That’s the first thought of many people upon hearing that our favourite visual social media platform is switching from real-time newsfeed to one manipulated by an algorithm. Instagram teased the roll out of their algorithm on their blog earlier this month and today it officially launched to all users.

So, how will it work?

Like it’s famous older sibling ‘Facebook’, Instagram’s algorithm will follow suit and your feed will rank posts higher based on:

  • Timing: how recent your content is shared
  • Connection: how often your followers interact with your content
  • Engagement: how many likes and comments your content receives

According to Instagram people miss 70 percent of their feeds, hence why they’ve introduced the algorithm.

This interesting statistic aside, many speculate the channel will soon replicate Facebook’s ‘pay to play’ model. Here’s hoping it doesn’t happen.

To check if your account has already switched to the algorithm go to your feed and check the dates against the posts. If posts in your feed are not arranged chronologically, then you have the new feed experience.

 

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