Janine Marin - communications expert

Watch out eBay – Facebook trials new Buy and Sell feature

A few months back Facebook announced its Messenger app will allow businesses to connect with customers like never before, revolutionising customer service. Although this Messenger feature isn’t available to the general public yet, a new feature has been rolled out and Australian audiences are one of the first countries to trial it (finally, for once!).

The new Buy and Sell feature is being trialled to New Zealand and Australian audiences and along with the developments to Messenger, it appears Facebook is moving more and more towards an e-commerce destination.

I was quick to have a play.

Facebook's Buy & Sell

The “Buy & Sell” option appears in the left-hand navigation menu under “Saved”.

After clicking it, I’m taken to a page with the option to find items being sold near me or filter by category including a “popular around you” section and a place for “recent activity”.


I haven’t sold anything (yet) but if I had, my items would appear in the ‘my sales’ section.

Facebook's Buy & Sell

According to Facebook…

Buyers: Any transaction made through a Facebook Sale group is between you and the seller. Keep in mind Facebook doesn’t own or possess any items a seller lists, so if you have any questions about the things you’re buying in a Facebook Sale group, try contacting the seller.

Sellers: Please describe the items you’re selling clearly and make sure you’re following both our Statement of Rights and Responsibilities and Community Standards.

I’m interested to see how this feature will impact the e-commerce major league players like eBay, craigslist and Etsy. Do you think this feature is a game-changer?

Facebook/j9marin | IG: j9.marin


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