I believe that empowering people with knowledge makes the world a better place
I get asked a lot why I focus on Government and the public sector, and the answer is this: I don't want this industry to be taken advantage of any more. I don't want public sector professionals to feel or be perceived as anything less than professional, capable and innovative. I'm here to help the public sector industry and it's employees to thrive on social media with minimal risk and maximum impact.
The problem with social media in government
A 2017 Leaders Report showed that “nearly half of government respondents say they lack an understanding of digital and social media.” Adding to this, a Deloitte study found that only 34 percent of government organisations surveyed had sufficient skills to execute its digital strategy, and just 33 percent of government employees said they were provided the right resources or opportunities to obtain the digital skills they need.
There is a skill shortage of social media in government, which is fair enough considering social media is a scary space to play in and some government employees had social media duties dumped on their lap loaded with expectations, yet with little support.
I know this first-hand because I've been there, just like you.
How Janine and her team help
Training, consulting and facilitation programs that empower government and businesses to half their reputational risk and triple their connection with their customers online.